In pairing NFC tags with its decorative ornaments, Seram, known for accessories and decoration for branding, advances possibilities for their clients by using digital as a vector of communication, proximity and differentiation. Due to a collaboration with Selinko, the digital identification platform specialized in the authentication, traceability, and engagement of consumers, four ‘’connected’’ textile decorations (a label and a ribbon for a gift box, a bottle ornament and a perfume blotter) will be presented. Thanks to the web and mobile applications developed by Selinko, a simple tap with an NFC-enabled smartphone allows the consumer to enter into the world of both the product and the brand to offer a unique and innovative experience and perspective. 

Luxe Pack New York Booth No: D307